Are you a complex B2B struggling with business growth?

Discover how we positioned Watertight Robotics as a market leader enabling unrivalled business growth.

View case study

Business Growth with Watertight Robotics

Why authentic brand positioning matters

If brand is what they say about you—i.e. your reputation—then authentic positioning creates the foundation for a strong brand. It defines who you are, your competitive advantage, and why it matters to your target market. Brand positioning connects you to your clients and differentiates you from your competitors.

At Crux Creative, we specialise in finding clarity in complex B2B organisations with branding and marketing challenges—where others didn’t “get” you, we do. This clarity leads to strategic positioning and distinctive design that:

  • Defines and expresses your unique point of difference;
  • Enables premium pricing because you’re not comparable;
  • Focuses your marketing and communications; and
  • Creates the foundation for business growth and market leadership.
Book a call

Brands built on authenticity

  • “Crux Creative is a truly professional and customer-focused company that provided our organisation with relevant and targeted branding for the markets we operate in. Dale understood what we wanted to achieve from the outset and provided guidance to achieve a fantastic outcome that sets our organisation apart in the market. I would have no hesitation in recommending Crux Creative to anyone looking for a quality branding solution.”

    Antony Old, Managing Director
    Fremantle Commercial Diving / Watertight Robotics / Dredge Robotics
  • “Having established that the external communication of this highly technical business needed a refresh, I immediately brought Dale at Crux Creative into the picture to help deliver a brand refresh, create identities for each area of the business activity, create a new identity for a piece of proprietary software and then roll out these elements into a set of new collateral.

    Dale took the time to fully understand enough of the technical aspects of the business before undertaking the creative process. Not just that, but his planning process to future-proof these identities to cater for business growth was an intelligent move. This typifies working with Dale, who not only delivers consistently high-quality creative work but is able to digest business information and interpret it exceptionally well.

    Working with Dale at Crux, I can honestly say the volume of amends and iterations are kept refreshingly low. His ability to get things right quickly is of immense value, and I’d recommend him highly.”

    Paul Clarke, Director