We help established branding and web design businesses charge a premium and get paid what they’re worth.
We’re great creatives but we struggle to see the true value we deliver for our clients—so we end up working with businesses that don’t value design. And we’re so afraid of a prospect saying “NO”, we undercharge.
These are common roadblocks for designers. When you’re there, do you find yourself thinking:
You know your work is good but you feel stuck—you don’t know how to increase your pricing so you do some “research”. Other designers are charging X so you think that’s the market rate. But how do they know the market rate? Is there even a market rate?
You have clients, plenty of projects and your business is still going—you must be doing something right. But revenue isn’t growing and you’re exhausted. You work ridiculous hours to complete too many projects—those dreaded freelancer hours—just to earn enough to get by. What could you be missing?
You feel stagnant. There are better projects out there, and you’ve tried to get them but that’s easier said than done. Other designers are charging 2, 3 and 4 times more and picking up those projects. Do you feel nervous, even powerless, at the thought of attempting the same?
Larger businesses, or even just businesses with bigger budgets, feel out of reach. You like helping businesses but you need to move to the next tier of clients. It’s possible, you know it is, but you don’t know where to start and how to truly separate yourself from your competitors.
Three years into my design business, I was failing—hard.
Despite some awesome clients, projects were sporadic and cashflow was so bad I needed to work in a pub to have enough money to pay rent and have a bit of a life. Predictably, my self-worth was low.
I struggled to find new clients and truly earn what I was worth. It didn’t matter that I knew what agencies charged for the same level of work. Or even that some of my clients told me I was too cheap. They saw my worth but I didn’t so I changed nothing. It sucked!
After a year working in a pub, I though “Surely this can be easier”. And it was.
Reflecting on it these days, I know where my roadblocks were coming from:
Overcoming these issues meant that my client process and design skills have improved significantly allowing me to work with higher value clients and charge 4 times more than what I was 3 years ago.
I believe that every designer should have the opportunity to do the same so I created a program with the one aim—to help solve some of the biggest problems we all face.
Overcome the common design business challenges, work with better clients with better budgets, earn what you’re worth, and avoid working ridiculous hours so you don’t burn out.
As a brand and web designer, the work you do for a business is significant. You can can add a tonne of value and help owners move the needle on their own business. But most potential clients won’t see that, and we can easily miss the mark on communicating the impact. It’s all about identifying what’s important to them and delivering a solution that solves their pain point.
Design Business Bootcamp is loaded with methodologies and processes that enable designers like you to:
Of course, you can push through the roadblocks on your own. Or you can learn from my 13 years experience, my mistakes, and how I turned it around.
Process is not positioning but the right process gets results. Couple that with the true value you add and you’ll make it easy for the right clients to say “yes”.
Identify the clients you serve best, learn to diagnose their challenges and offer the right solutions, and position your design business as the one they want work with.
Learn to confidently charge what your expertise is truly worth—in my experience, it’s a lot more than you think. No more low budget projects, no more discounting.
Discover the strategies to cultivate multiple work sources so you’re getting consistent projects and reeling in your ideal clients.
Implement a simple, step-by-step process that takes a prospect from initial enquiry, assessing the fit and price anchoring, through to full diagnosis and scoping, then finally closing the deal.
Learn the processes for reaching out to different work sources that create and maintain good relationships. No slimy sales crap, just good human interaction that leads to good results for everyone.
Run deep discovery sessions that not only enable you to align your solution to their business needs, but have the added effect of building trust and confidence in your client’s mind making subsequent presentations easier.
Level up your design delivery and learn how to take the discovery insights and weave them into a brand identity that truly aligns to your client’s brand and no one else’s while avoiding common mistakes.
Two for one!
Results matter. Here’s what some of our Design Business Bootcamp alumni have achieved:
Listen to Youri share her experience in Design Business Bootcamp. Through the program, she implemented strategies to find new clients and convert them with a process for selling value so she can confidently charge what she’s worth.
Hear from Kate who through Design Business Bootcamp was able to niche her business into tourism, find her ideal clients, charge what she’s worth, and stay out of part-time work.
Listen to Steph who was able to leave her part-time corporate job to now work full-time in her design business.
Hear from Tong who generated $35k in 10 weeks whilst increasing his pricing by 250% and working manageable hours.
Design Business Bootcamp is about taking a good design business and turning into a great one. If your business is checking off these boxes, we want to see you in the program.
This program is not for everyone and numbers are strictly limited. If you’re ready to grow your design business and earn what you’re worth, let’s chat to see if this program is right for you. Take the first step.