Design Business Bootcamp

A 10-week business bootcamp designed to help you grow your freelance design business and earn a premium with methodologies that enable you to deliver on your client’s business needs.


It doesn’t matter if you’re a graphic designer, web/digital designer, or a hybrid, running your own freelance design business is tough—or at least that’s the experience most of us have. As creative entrepreneurs, we tend to be great technicians but the business side of things is tough. It sits in the “I must get on to that” bucket but let’s be honest, you rarely do in any great capacity.

So you hit roadblocks, and find yourself thinking:

“Where’s my next project coming from?”

Website—tick! Sexy design portfolio—tick! Super-insightful blog about why graphic design is great—tick! Active social media presence—double tick! Networking like an excited puppy—tick! So where are all your great clients? You’ve done everything you’re supposed to do but you’re still not getting consistent work.

“I’m busy but I’m still not making enough money.”

You have clients, plenty of projects and your business is still going—you must be doing something right. But revenue isn’t growing and you’re exhausted. You work ridiculous hours to complete too many projects—those dreaded freelancer hours—just to earn enough to get by. What could you be missing?

“I’m tired of doing the same small projects.”

You feel stagnant. There are bigger, better projects out there, and you’ve tried to get them but that’s easier said than done. Other freelance designers are charging 2, 3 and 4 times what you’re charging and picking up those projects. Do you feel nervous, even powerless, at the thought of attempting the same?

“I ‘d love bigger clients but they’re out of my league.”

Larger businesses, or even just businesses with bigger budgets, feel out of reach. You like helping micro-businesses but you need to move to the next tier of clients. It’s possible, you know it is, but you don’t know where to start and how to truly separate yourself from your competitors.

graphic design coaching session with creatives around a table

The Solution: Design Business Bootcamp

Overcome the common freelance design business challenges, work with better clients with better budgets, earn what you’re worth, and avoid working ridiculous hours so you don’t burn out.

As a graphic designer or a web designer, the work you do for a business is significant. You can can add a tonne of value and help owners move the needle on their own business. But most potential clients won’t see that, and we can easily miss the mark on communicating the impact. It’s all about identifying what’s important to them and delivering a solution that solves their pain point.

Design Business Bootcamp is loaded with methodologies and processes that enable freelance designers like you to:

  • Identify and work with better clients in more meaningful ways.
  • Price your projects the right way so you can earn the premium you deserve.
  • Do great branding work that aligns to your client’s business and sets them apart in the marketplace.

Of course, you can push through the roadblocks on your own. Or you can learn from my 13 years experience, my mistakes, and how I turned it around.

The Bootcamp Model

Pricing & Positioning

Process & Valuing Your Expertise

Process is not positioning but the right process gets results. Couple that with the true value you add and you’ll make it easy for the right clients to say “yes”.

Finding Your Ideal Client

Identify the clients you serve best, learn to diagnose their challenges and offer the right solutions, and position your design business as the one they want work with.

Premium Pricing

Learn to confidently charge what your expertise is truly worth—in my experience, it’s a lot more than you think. No more low budget projects, no more discounting.

Client Attraction

Work Source Strategies

Discover the strategies to cultivate multiple work sources so you’re getting consistent projects and reeling in your ideal clients.

Sales Process

Implement a simple, step-by-step process that takes a prospect from initial enquiry, assessing the fit and price anchoring, through to full diagnosis and scoping, then finally closing the deal.

Maintaining Relationships & Outreach

Learn the processes for reaching out to different work sources that create and maintain good relationships. No slimy sales crap, just good human interaction that leads to good results for everyone.

Clarity & Design

Discovery & Building Trust

Run deep discovery sessions that not only enable you to align your solution to their business needs, but have the added effect of building trust and confidence in your client’s mind making subsequent presentations easier.

Brand Alignment

Level up your design delivery and learn how to take the discovery insights and weave them into a brand identity that truly aligns to your client’s brand and no one else’s while avoiding common mistakes.

Communication & Presentations

Two for one!

  • Better ways to communicate that keep clients happy and your stress levels low. (Let’s be brutally honest, our industry drops the ball on this one more often than not.)
  • Present in a way that makes it easy for your client to say “yes” and avoid vague feedback that leaves you throwing spaghetti at the wall to see what sticks.

Testimonials & Bootcamp Results

Results matter. Here’s what some of our Design Business Bootcamp alumni have achieved:

Steph Webber, Marmelo Creative

Listen to Steph who was able to leave her part-time corporate job to now work full-time in her design business.


Tong Chen, Chase eDesign

Hear from Tong who generated $35k in 10 weeks whilst increasing his pricing by 250% and working manageable hours.

So how does it work?

Design Business Bootcamp is about getting results, and results require effort. Without them, there’s no point.

  • We work in a group session each week for 10 weeks. Numbers are kept small so I can dedicate time to everyone.
  • This is not self-directed, watch a video when you feel like it learning—each module comes with actionable tasks to build momentum and level-up your business.
  • Additional guidance and support comes in 1-to-1 calls which I’m available for throughout each week. (Examples of support include feedback on quotes, a second pair of eyes on your design projects to help you level up and because working in a silo is hard, pricing reviews, etc.)
  • Access to a private Facebook group that provides support documents and scripts and encourages member discussion and design feedback to help everyone grow.

This program is not for everyone and numbers are strictly limited. If you’re ready to grow your freelance design business and earn what you’re worth, let’s chat to see if this program is right for you. Take the first step.